Schedule
Schedule Management
The buy button switches on the date and time you set, so a forgotten switch never costs you a sale.
- Set dates for coming-soon, pre-order and launch
- Automatic switching
Pre-order · Depositfor Shopify
Take pre-orders with a deposit. Collect the balance later.
- Free plan available
- Paid plans from US$9.90 per month
- No theme code edits
- Recorded as a normal Shopify order
Auto-switch
Limited Sneaker Vol.3
$120
Coming soon
Sign-ups 298
Get Notified
Coming soon
Pre-order
On sale
Collecting notify sign-ups
- Start on the Free plan
- Pre-orders, made-to-order, purchase limits and stockout switching all work from the Free plan.
- Paid plans from US$9.90 per month
- Paid plans have no free trial; the Free plan takes its place.
- Billed by Shopify
- Added to your regular store invoice
- No code to install
- Just turn the app embed on
THREE SETUP QUESTIONS
What are you setting up?
Pick the guide that matches the product in front of you. It covers the decision, the SellRules settings and a test to run before going live.
PRE-ORDERS & DEPOSITS
Take a deposit now; collect the balance on its due date.
Set a percentage or fixed deposit for a pre-order or made-to-order product. SellRules charges the saved payment method on the date you set and sends a payment link if collection fails; your store also gets an email. Check payment-method eligibility before you offer it.
Read the deposit and balance guidePURCHASE LIMITS
Cap how many a customer can buy.
Set an order cap, a lifetime quantity cap or a cap on orders per customer. Add sign-in or customer-tag eligibility if needed. The guide helps choose settings; the planner maps the rule to SellRules fields.
AFTER A STOCKOUT
A product sold out. Take orders or collect sign-ups?
If you can give a restock estimate, take pre-orders. If the timing is uncertain, collect email sign-ups for a restock alert. The guide explains the stockout rule for each case.
Read the stockout decision guide
USE CASES
Stop losing the sales you can't take yet
- Before launch, all you can do is announce it.
- The moment stock hits zero, the product stops selling.
- Every switch means opening the admin and changing it by hand.
SellRules replaces all three with rules based on date and stock.
01
Pre-order
Announcement → Pre-order → LiveCollect email addresses before launch, flip the button the moment pre-orders open, and move to regular sales on launch day — even at midnight.
What the customer sees
'Get Notified'
01Announcement
Show 'Get Notified' on the product page and collect the emails of customers who are waiting
'Pre-order now'
02Pre-order
The button switches as pre-orders open and subscribers are emailed automatically. Cap the number of orders if you need to
'Add to cart'
03Live
Regular sales begin at the time you set. Nobody has to open the admin to make the switch
02
Made-to-order
Order → Production → ShipmentProducts you don't stock can still be tracked from order to production to delivery in one flow, and orders move to the next stage in bulk.
What the customer sees
'Order made to order'
- 01
Order
Accepted as 'Order made to order', with a confirmation email sent automatically
- 02
Production
Move orders that entered production to the next stage in one action. Late shipping dates are detected and the customer is told
- 03
Shipment
Batch print packing slips and send the shipping confirmation automatically
03
Keep selling after a stockout
Zero stock → Auto switch → Restock alertDecide per product how a sold-out item keeps taking interest: pre-order, made-to-order, or a restock waitlist. The listing never goes dead.
In the admin
- Zero stock is detected and the product switches to the mode you chose
- Emails from waiting customers keep coming in the whole time
- When stock returns, everyone on the list hears about it at once
Screens
See the actual screens
From building a schedule to purchase limits, notification emails and the button your shoppers see.
Every screenshot is the real product (admin shown in English).
Features
Why stores choose SellRules
Grouped by the part of your day it takes off your hands, not by feature count.
01
Never stop taking orders
Before launch and after a stockout, the product keeps selling.
Stockout
Inventory Linking
When stock hits zero, the buy button switches automatically. No extra work.
- Automatic switching
- Real-time syncing
02
Cut the manual steps
Switching and order tracking become settings instead of chores.
Order
Order Management
Track pre-order and made-to-order orders as Not started, In production or Preparing to ship. Once shipped, an order leaves the list. Selected orders can be moved on in bulk.
- Progress statuses
- Delay detection
Limit
Purchase Limits
Set caps per order, per customer and on lifetime purchase count. Require a login or a customer tag, and the rules are enforced at checkout.
- Order, customer, lifetime caps
- Login and tag requirements
Deposit
Deposit Payments
Charge only a deposit at checkout on pre-order and made-to-order products. The balance is collected automatically from the saved payment method on the due date. If it can't be collected, the customer gets a payment link and your store is notified.
- Deposit as a percentage or amount
- Automatic balance collection
03
Hand over the customer emails
From announcement to shipment, nobody misses a moment to tell them.
Waitlist
Back-in-Stock Notifications
Collect email addresses before launch and while stock is out, then send automatically when pre-orders open or stock returns.
- List management
- Automatic notifications
Notify
Notification Automation
Customer emails go out with each switch, so nobody has to write and send them one at a time.
- Automatic email sending
- Templates in 9 languages
Also includedMultilingual (9 languages)Bulk schedule editingPer-variant settingsAuto shipping-delay alertsCustomer tag and login requirementsShopify Flow (4 triggers, 1 action)Optional hiding of cash on delivery (pre-order and made to order)Waitlist CSV exportChoose what happens after the end date
PRICING
Start free, upgrade when you need more
Three plans. Move to Standard when you want the limits lifted, and to Pro if you need deposit and balance payments.
Free
Free
Start with one product
- Pre-order and made-to-order orders
- Up to 10 in total
- Back-in-stock and sale-start emails (Notify Me)
- Up to 15 in total (not refilled monthly)
- Purchase limits
- Up to 1 product
- Customizable notification emails
- No
- Deposit and balance payments
- No
Standard
US$9.90 per month
Run it at full scale
- Pre-order and made-to-order orders
- Unlimited
- Back-in-stock and sale-start emails (Notify Me)
- 1,000 per month
- Purchase limits
- No limit on products
- Customizable notification emails
- Yes
- Deposit and balance payments
- No
Pro
US$19.90 per month
Add deposit and balance payments
- Pre-order and made-to-order orders
- Unlimited
- Back-in-stock and sale-start emails (Notify Me)
- 5,000 per month
- Purchase limits
- No limit on products
- Customizable notification emails
- Yes
- Deposit and balance payments
- Yes
Standard and Pro have no free trial; the Free plan takes its place. The Free plan counts are totals since you installed the app. Required messages such as order confirmations, shipping and balance reminders are not counted.
The earlier Launch plan is closed to new sign-ups, but if you are on it your current terms stay as they are.
Start for free
Billing runs through the Shopify App Store billing system.
Included from the Free plan
- Scheduled phase switching (announcement, pre-order, made-to-order, live)
- Waitlist signups and automatic restock emails
- Purchase limits and buyer eligibility rules
- Order progress tracking and delay notices
- Eleven notification emails (nine languages)
- Shopify Flow integration and CSV export
Worth checking before you start
Orders stay normal Shopify orders
Pre-orders and made-to-order requests are recorded as ordinary orders, so your existing inventory, fulfilment and logistics flow keeps working.
No theme code editing
Turn the app embed on and it appears on your product pages. After a theme change, just turn it on again in the new theme. No reinstall.
Nine languages, admin and customer emails
Notification templates switch to match the language your customer is shopping in.
Uninstall removes your data
Schedules, notification settings and signup lists are deleted, and GDPR / CCPA deletion requests are supported.
FAQ
Frequently asked questions
The things people trip over before they install, answered up front.
No. Install it from the Shopify App Store, turn SellRules on under App embeds in the theme editor, and it appears on your product pages. You never touch theme code. If you switch themes, turn it on again in the new one. If SellRules hasn't been seen on a product page for 7 days, the app shows a warning with instructions for setting it up again.
Ready to automate your buy-button switching?
No theme code editing. Orders are recorded as normal Shopify orders.
Free plan available
Paid plans from US$9.90 per month
Billed by Shopify, cancel anytime