Pre-order · Made-to-order · Waitlistfor Shopify

Pre-orders and made-to-order, run by date and stock

Coming soon on the Shopify App Store
  • $7.99/month
  • 10 days free
  • No theme code edits
  • Recorded as a normal Shopify order
Auto-switch

Limited Sneaker Vol.3

$120

Coming soon

Sign-ups 298

Get notified
Coming soon
Pre-order
On sale

Collecting notify sign-ups

How the buy button changes (the real admin screens are further down)
$7.99 / month
Every feature included, no add-ons
10 days free
Cancel during the trial and you pay nothing
Billed by Shopify
Added to your regular store invoice
No code to install
Just turn the app embed on
USE CASES

Stop losing the sales you can't take yet

  • Before launch, all you can do is announce it.
  • The moment stock hits zero, the product stops selling.
  • Every switch means opening the admin and changing it by hand.

SellRules replaces all three with rules based on date and stock.

01

Pre-order

Announcement → Pre-order → Live

Collect email addresses before launch, flip the button the moment pre-orders open, and move to regular sales on launch day — even at midnight.

What the customer sees

  1. 'Notify me when available'

    01

    Announcement

    Show 'Notify me when available' on the product page and collect the emails of customers who are waiting

  2. 'Pre-order now'

    02

    Pre-order

    The button switches as pre-orders open and subscribers are emailed automatically. Cap the number of orders if you need to

  3. 'Add to cart'

    03

    Live

    Regular sales begin at the time you set. Nobody has to open the admin to make the switch

02

Made-to-order

Order → Production → Shipment

Products you don't stock can still be tracked from order to production to delivery in one flow, and orders move to the next stage in bulk.

What the customer sees

'Order made to order'

  1. 01

    Order

    Accepted as 'Order made to order', with a confirmation email sent automatically

  2. 02

    Production

    Move orders that entered production to the next stage in one action. Late shipping dates are detected and the customer is told

  3. 03

    Shipment

    Batch print packing slips and send the shipping confirmation automatically

03

Keep selling after a stockout

Zero stock → Auto switch → Restock alert

Decide per product how a sold-out item keeps taking interest: pre-order, made-to-order, or a restock waitlist. The listing never goes dead.

In the admin

Decide per product where the buy button goes when inventory hits zero.
  • Zero stock is detected and the product switches to the mode you chose
  • Emails from waiting customers keep coming in the whole time
  • When stock returns, everyone on the list hears about it at once
Screens

See the actual screens

From building a schedule to purchase limits, notification emails and the button your shoppers see.

Every screenshot is the real product (admin shown in English).

Building a schedule

Pick a product, set the start time for each phase and choose what happens when it ends.

Purchase limits

Per-order, per-customer and lifetime caps, plus the conditions for who is eligible to buy.

Notification emails

Seven templates, from pre-order confirmation to delay notices, editable in 9 languages.

Dashboard

See which phase every product is in, along with how far it has progressed.

Features

Why stores choose SellRules

Grouped by the part of your day it takes off your hands, not by feature count.

01

Never stop taking orders

Before launch and after a stockout, the product keeps selling.

Schedule

Schedule Management

The buy button switches on the date and time you set, so a forgotten switch never costs you a sale.

  • Set dates for coming-soon, pre-order and launch
  • Automatic switching
Stockout

Inventory Linking

When stock hits zero, the buy button switches automatically. No extra work.

  • Automatic switching
  • Real-time syncing
02

Cut the manual steps

Switching and order tracking become settings instead of chores.

Order

Order Management

Track pre-order and made-to-order orders through Awaiting release, In production and Shipped. Made-to-order orders can be moved in bulk.

  • Progress statuses
  • Delay detection
Limit

Purchase Limits

Set caps per order, per customer and on lifetime purchase count. Require a login or a customer tag, and the rules are enforced at checkout.

  • Order, customer, lifetime caps
  • Login and tag requirements
03

Hand over the customer emails

From announcement to shipment, nobody misses a moment to tell them.

Waitlist

Back-in-Stock Notifications

Collect email addresses before launch and while stock is out, then send automatically when pre-orders open or stock returns.

  • List management
  • Automatic notifications
Notify

Notification Automation

Customer emails go out with each switch, so nobody has to write and send them one at a time.

  • Automatic email sending
  • Templates in 9 languages
Also includedMultilingual (9 languages)Bulk schedule editingPer-variant settingsAuto shipping-delay alertsCustomer tag and login requirementsShopify Flow (4 triggers, 1 action)Auto-hide payment methods such as CODWaitlist CSV exportChoose what happens after the end date
PRICING

One plan, one price

No per-feature upgrades and no usage fees based on order volume.

Launch plan

$7.99/ month (USD)

Includes a 10-day free trial

Coming soon on the Shopify App Store

Billing runs through the Shopify App Store billing system.

What's included

  • Scheduled phase switching (announcement, pre-order, made-to-order, live)
  • Waitlist signups and automatic restock emails
  • Purchase limits and buyer eligibility rules
  • Order progress tracking and delay notices
  • Seven notification emails (nine languages)
  • Shopify Flow integration and CSV export

Worth checking before you start

Orders stay normal Shopify orders

Pre-orders and made-to-order requests are recorded as ordinary orders, so your existing inventory, fulfilment and logistics flow keeps working.

No theme code editing

Turn the app embed on and it appears on your product pages. Switching themes doesn't mean reinstalling it.

Nine languages, admin and customer emails

Notification templates switch to match the language your customer is shopping in.

Uninstall removes your data

Schedules, notification settings and signup lists are deleted, and GDPR / CCPA deletion requests are supported.

FAQ

Frequently asked questions

The things people trip over before they install, answered up front.

No. Install it from the Shopify App Store, switch the app embed on in the theme editor, and it appears on your product pages. You never touch theme code. The only time you repeat it is after switching themes — turn it on again in the new one.

See every question

Ready to automate your buy-button switching?

No theme code editing. Orders are recorded as normal Shopify orders.

Coming soon on the Shopify App Store
$7.99 USD per month
10-day free trial
Billed by Shopify, cancel anytime