Shipping
Shipping Included or Charged Separately: How It Changes How Your Shop Sells
The rule of thumb: at 3,000 yen and above, shipping-included (free-shipping display) tends to keep more profit; at around 1,000 yen, shipping charged separately usually wins. This article covers the psychology that reduces cart abandonment and the practical criteria small shops can actually use, organized across three axes: product price, margin, and conversion.
15 min
