stockout Articles

Shopify product sold out? Choose pre-orders or back-in-stock alerts based on restock timing

For a sold-out Shopify product, should you take pre-orders, make it to order, offer back-in-stock alerts or use Shopify's “Continue selling when out of stock”? A decision table based on restock timing and how many you can fill, what customers see, and how to move from alerts to pre-orders once the date is set.